Industry News

2025-09-25

Industry News: American LED Signs and the Standards That Define the Market


Electronic signage has become a cornerstone of modern communication across the United States. From highways to schools, churches, retail stores, and community centers, LED signs have replaced traditional backlit and printed graphics. The demand for digital communication is growing rapidly, and with it comes a clear set of standards, expectations, and solutions that manufacturers and suppliers must follow. Among these, UL 48, the Standard for Electric Signs, plays a critical role in shaping the safety, reliability, and compliance of signs in the American market.

For a company like ONLY LED, with more than 15 years of experience in designing, manufacturing, and exporting advanced LED display solutions, meeting these standards is not just a technical requirement but a commitment to long-term partnerships with American distributors, integrators, and end-users. The company’s focus on innovation, such as the development of 1x2 ft outdoor LED modules, positions it as one of the most reliable and forward-looking suppliers in the industry.

This article explores the significance of American LED sign standards, why UL 48 matters, how ONLY LED’s 1x2 ft modules fit perfectly into the U.S. market’s preferred imperial sizes, and what this means for the future of outdoor electronic communication.


The Importance of Standards in the American LED Sign Market

Standards serve as the backbone of the LED signage industry in the United States. With thousands of electronic signs installed across diverse environments, ranging from small town schools to large metropolitan billboards, safety and performance cannot be compromised.

UL 48, the Standard for Electric Signs, sets out essential requirements covering electrical safety, mechanical construction, environmental protection, and durability. Signs that comply with UL 48 are not only safer for installation and operation but are also trusted by municipalities, insurance companies, and end-users who need assurance that their investment is backed by reliable engineering.

The United States is unique in its reliance on standards to regulate industry practice. Unlike many markets that may operate on flexible or varying regulations, the U.S. sign industry has long established safety rules that every serious manufacturer must follow. For LED displays, compliance with UL 48 is a mark of professionalism and quality, reassuring distributors and buyers that a product is not only functional but also built to last in demanding outdoor conditions.


The Transition from Backlit Signs to LED Displays

For decades, backlit fluorescent or neon signs dominated storefronts, highways, and community boards. These signs often came in standardized imperial sizes such as 1x6 ft, 2x6 ft, 3x6 ft, 4x6 ft, 2x8 ft, 3x8 ft, 4x8 ft, 4x10 ft, 5x10 ft, and 6x12 ft. The dominance of these formats created a culture of size consistency in the American market. Businesses became accustomed to these proportions, sign companies standardized their frames and housings accordingly, and municipalities developed permitting systems that referenced these common dimensions.

The arrival of LED displays did not erase this tradition. Instead, digital signs have adapted to fit the same imperial measurements, allowing businesses to replace outdated backlit signs with modern LED versions without changing structural frames or permits. For a manufacturer, understanding and producing solutions compatible with these dimensions is key to entering and thriving in the U.S. market.


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ONLY LED and the 1x2 ft Module Solution

One of the most important innovations introduced by ONLY LED is the 1x2 ft outdoor LED display module. This size was not chosen at random. It directly corresponds to the modular requirements of American sign formats, ensuring seamless integration into the most common sizes used in the market.

For example:

  • A 2x6 ft sign can be constructed using six 1x2 ft modules.

  • A 3x6 ft sign requires nine 1x2 ft modules.

  • A 4x8 ft sign, one of the most popular roadside dimensions, uses sixteen 1x2 ft modules.

  • Larger formats such as 6x12 ft can be built with thirty-six modules.

This modular flexibility allows sign companies to configure digital displays quickly and economically while still meeting the exact imperial dimensions expected in the U.S. Unlike non-standard modules that force awkward resizing, ONLY LED’s 1x2 ft modules provide a natural fit for the American market, making installation straightforward and reducing costs.


Why UL 48 Certification Matters

UL 48 certification is more than just a technicality. It is a gateway to market acceptance. Many municipalities across the U.S. will not permit the installation of electronic signs unless they are UL certified. Insurance companies may refuse to cover non-certified products. Large distributors, who need to protect their reputation, will not take on suppliers who cannot prove compliance.

For LED manufacturers, UL 48 certification requires rigorous testing of electrical wiring, insulation, connectors, and the entire structural design. Waterproofing, grounding, and protection against overheating are carefully evaluated. ONLY LED, by ensuring its products comply with UL 48 as well as CE EMC and ETL certifications, demonstrates a commitment to producing displays that can withstand both regulatory scrutiny and real-world environmental challenges.


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The Competitive Advantage of Aluminum LED Modules

Another distinctive feature of ONLY LED’s product design is the use of aluminum LED modules. Unlike traditional plastic housings, aluminum provides superior heat dissipation, which is critical for high-brightness outdoor LED displays. Efficient heat management not only extends the lifespan of LEDs but also ensures stable performance in hot summer conditions, a frequent challenge in states like Texas, Florida, Arizona, and California.

For double-sided LED signs, often installed on poles or roadways, heat dissipation becomes even more important. Aluminum-backed modules work in tandem with vents and fans to regulate temperature, reducing failure rates and maintenance costs. The result is a display that is not only brighter and more reliable but also greener, thanks to lower energy consumption and reduced waste.


Meeting the Needs of American Applications

The demand for American LED signs is diverse. Schools and churches often require smaller signs such as 2x6 ft or 3x6 ft to display announcements, service times, and event promotions. Gas stations and retail outlets prefer mid-sized signs like 4x8 ft or 5x10 ft, ideal for advertising promotions and brand visibility. Highway authorities and outdoor advertisers require larger signs, often 6x12 ft or even billboard-sized digital displays, to deliver traffic alerts and commercial messages to drivers.

ONLY LED’s modular system, based on the 1x2 ft panel, allows sign companies to serve every one of these markets using the same core technology. This reduces inventory complexity, simplifies service and maintenance, and ensures a consistent supply chain. By designing products around the American way of building signs, ONLY LED strengthens its position as a trusted supplier.


Looking Ahead: The Future of American LED Signs

The evolution of the LED sign market in the U.S. is far from over. As technology advances, higher resolutions, smarter controls, and greener power solutions will define the next generation of products. Already, municipalities are requiring signs with automatic brightness adjustment to reduce light pollution. Businesses are demanding displays capable of running video content in addition to static messages. Cloud-based control is becoming the norm, allowing users to update messages remotely in seconds.

ONLY LED is already innovating in these areas, with products like the Skyline Series outdoor LED panels and the COBPrime indoor series. But for the American market, the commitment to UL 48 compliance, imperial sizing, and modular solutions like the 1x2 ft panel will remain central to growth. These factors bridge the gap between traditional backlit signs and the modern world of electronic displays.


Conclusion

The American LED sign market is built on standards, tradition, and innovation. UL 48 defines the safety and compliance framework, while the long-standing use of imperial sizes ensures continuity and compatibility with decades of signage infrastructure. ONLY LED, with its 1x2 ft modules, aluminum construction, and certification-driven approach, delivers exactly what the market needs: products that are not only brighter and smarter but also built to fit seamlessly into the American way of signage.

As the industry continues to evolve, electronic message centers will become even more central to communication in schools, businesses, churches, and municipalities. ONLY LED’s ability to blend technical excellence with market understanding ensures it will remain a leading partner in shaping the future of American LED signage.


Contact ONLY LED today to explore our American LED sign solutions.

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